Date:   May 29, 2013

FAO Schwarz Catalogs
1999

Role: Producer, Catalog Account Manager

What fun it was working with the greatest toy store in the world. Eight weeks of shooting on tabletop, in daylight studios and on location. Every image in the book was a piece of art – at a time when 99% of the image was caught in camera.

The impact of this piece is captured in the 1999 PR Release:

This 128-page, perfect-bound book contained over-the-top, extraordinary toys sure to fulfill the fantasies of children of all ages. Beautiful images such as hand-carved heirloom-quality wooden rocking horses, exclusive dolls, a child-size battery-operated classic gull-wing Mercedes Benz, and warm, cuddly exquisitely detailed teddy bears and stuffed animals spring from every page.

 

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