Date:   May 30, 2013

Glen Raven Premier Catalog
2000

Role: Co-Producer

Glen Raven, Inc. is a fabric manufacturing and marketing company headquartered in Glen Raven, North Carolina.

This shoot supported the first edition of a mail-order catalog that used aspirational slice-of-life photography to enhance customer cross-sell and upsell behavior.

This was the first time where I experienced a photographer using only natural light to illuminate full room sets. Huge mirrors were used to flood our locations with light – including second floor rooms. Fun fact – many of the locations we used had recently been featured in the Mel Gibson movie, The Patriot.

 

  • GR
  • GR
  • GR
  • GR
  • GR