Date:   May 29, 2013

Harry & David Catalog and Web
2010

Role: Senior Producer, Visual Brand Strategy

Harry & David, the premier manufacturer and retailer of brand fruit gift baskets and gift boxes found themselves in a perfect storm in 2010 – a total redesign of all marketing vehicles, new product offerings and packaging, new leadership, and no marketing department. To top it off there, was limited time to deliver 800+ tabletop studio and lifestyle images for their all important Holiday marcom.

In order to capture all of the assets in time, a small team from San Francisco moved to Medford, Oregon for two months to manage the high volume food shoot. At times we had five sets shooting simultaneously with photographers and food stylists brought in from around the country.

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